Camera-shy? Don’t let that keep you from shining on social media. Try these six faceless ideas for Instagram and TikTok.

Social networks are constantly changing. Within the past few years, Instagram has made some changes, too – most notably that it’s no longer just a photo-sharing app. In the past five years, video has taken over social media. And with the introduction of TikTok in 2016, video content took off. Now everyone, or just about everyone, is doing it. According to one report, 85% of social media users want and expect video content from businesses.

We know that video content can be intimidating. You may worry if you have the right equipment or if your videos look professional. Probably the most relatable concern is having to show your face.

That’s OK. There’s a way around all of this, especially the showing your face part. Here are six money-making social media video ideas you can use when you don’t want to be on camera.

Show off your products

A growing trend on Instagram and TikTok is product-related content. Users are loving detailed videos of products, including close-ups and lifestyle videos. Product videos are especially popular and beneficial, as Instagram now has a buying feature where users can buy products directly from a post.

Here are some ideas to get started with product videos.

Closeup

These types of videos show a product’s texture, size, and other small details a picture wouldn’t normally capture. All you have to do is set up your product and then record it close up. You can even slow down the video to create a slow-motion effect.

Lifestyle

Lifestyle shots show a product being used in a real life scenario. Think a model wearing apparel, nail polish being applied, or a cake being decorated. This type of content is entertaining and creates interest.

Show behind-the-scenes

Social media users are also loving behind-the-scenes video content. These videos also generate interest and help establish a business’ credibility by showing that the operation is real, and, well, in business.

How your product is made

If you craft a product by hand, record the process of making it. You can have someone else record or set up a tripod to record it yourself. After you’re done recording, edit the video to speed it up so you can show the process quickly.

This video is a good example.

Packaging items

This is another trending video on social media. Business owners are showing the process of packaging up orders and also showing off items that are ready for shipping. We love this because it’s engaging and it shows that other people are buying the product.

You can watch this small business owner pack products for inspiration.

Decorating items

From desserts to event staging, videos featuring decorating are gaining popularity. Decorating videos can be calming and inspiring, which may be a few reasons why they’re all the rage right now.

This video by a home baker is the perfect example.

Your office set up

If you don’t sell a physical product, you can always show off your office with a quick tour. Some small businesses also show tours of their warehouses, kitchens, or other areas where their products are stored and prepared.

Demonstrate a Hack

Know a quicker or better way to do something? Show your followers how to do it with a video.

Here are a few tips for making a hack video:

• Make it quick – aim for 60 seconds or fewer.
• Make sure it’s related to your business or at least in your business category.
• Explain the hack with voice over instructions.

Record a Tutorial

Tutorials are longer than hack videos and are much more detailed. How-to videos are a great way to connect with your followers. In fact, if your tutorial is helpful, users will probably save it and refer to it in the future. Plus, you can stay completely off camera. You’ll need to use your voice though.

Create a Slideshow

If you’re not confident in your video-making skills, you can always make a slideshow using three or more pictures. But the slideshow must be quick because that’s what’s trending. On Instagram, this is called a Reel, which can be a short video or a series of fast-moving pictures. Reels are 15 seconds or less.

You can refer to this detailed tutorial by Instagram on how to create Reels.

Include Trending Audio

This isn’t exactly a content creation idea, but this tip is crucial for the success of video content on social media. When you create a video or a slideshow, be sure to use audio that’s currently trending. Content set to trending sounds on Instagram appear in the Explore page, increasing the chances that someone will click on your video.

To find trending audio on Instagram, click on the Reels icon and then browse Reels. The video will display the audio used. You can then save the audio and use it for your own content.

There you have it: six tips to help you put yourself out there in the digital world without showing your face. If you need help creating trending and engaging content, get in touch with the social media experts at Write Magical.