It’s a new year, so let’s talk about some marketing trends you might see (or implement) in 2023.  While we never suggest that you hop on every marketing trend, as a small business owner, it’s important to stay informed to ensure you’re reaching and engaging with your target audience in the most effective way possible.

 

So, here are a few of the 2023 marketing trends we think you should try out in your business this year:

 

 

This year, AI and machine learning tools will be everywhere and more businesses will be able to deliver highly personalized marketing to their customers.

 

Instead of blanket email or text campaigns, send targeted emails to your customers based on their past purchases and other preferences you might have data about. Larger companies will likely be also launching more personalized website content, and personalized social media ads based on customer data and behavior.

 

 

Whether it’s live streaming, short videos on social media, or more traditional video ads, the use of video content in marketing will only continue to expand in 2023.

 

If you’re already doing a great job at creating video content … keep it up! If creating videos is a struggle for you or you are terrified at the idea of showing your face on camera, check out this list of face-free video ideas for business owners.

 

 

As the use of voice assistants like Alexa and Google Home becomes more popularized, it’s important for businesses to optimize their websites and content for voice search.

 

Make sure your website content contains clear, concise information about your products or services, and use long tail keywords to make it easy for voice assistants to understand and deliver the information customers are looking for.

 

 

In 2023, we can expect to see more small businesses using user-generated content to connect with their audience and showcase their products and services. This is one of the best content hacks for small business owners who find it difficult to create content of their own.

 

 

Create a hashtag that’s specific to your brand and encourage your customers to post their experience with your brand using that hashtag. You’ll need to ask for that content … a lot. In emails, on packaging inserts and anywhere you can. However, once customers start seeing that you share their content, more will start flooding in.

 

In 2023, small business marketing will continue to be dominated by digital trends like video, AI, and of course, tons of content. If you need help jumping on these trends in 2023, get in touch with Write Magical