Clean up and organize your digital assets to give you clarity and help guide you for the rest of the year. 

What is a digital spring clean?

Much like a spring clean of your house, a digital spring clean clears out old, useless content from your digital assets, like your website, Google or Yelp page, blog, and social media accounts. You’ll replace anything outdated with fresh, relevant content. In the end, you’ll optimize your website, update blog posts, and toss out old social media posts. 

By spring cleaning your small business, you’ll get a better picture of what assets you have, how they’re working for you, and what needs to be improved. Plus, you’ll help prevent bigger problems down the road, like having a lower website ranking because of outdated information or a customer complaining about seeing an expired offer on one of your social media pages. 

A digital spring clean is the first step to organizing your small business and should be done at least once a year – and spring is the perfect time to start.

How to spring clean your digital assets

Update social profiles 

Keeping your small business’ information updated across platforms helps customers recognize your business as legit and reliable.

How to do this:

First, update any information on your social media profiles, including your hours of operation, location, website link, menu and so forth. Then update your profile picture or cover photo (if you haven’t in a while.)

Clean up old posts

There’s nothing cringier than going through a business’ Instagram page and finding old pictures and posts that clearly don’t reflect the current times. Maybe there’s an old coupon or giveaway, or even worse, a meme that’s inappropriate or offensive. The last thing you want as a business owner is someone digging up old posts and holding you accountable for something that was posted several years ago.

How to do this:

Set aside some time to go through your social media posts for the past year or even more. Delete any posts that don’t reflect your current brand or values. If you’re in doubt about the content of the post, throw it out. 

Refresh your website

Your website should be updated whenever there’s a change in your business or operation that customers should be aware of, including company news, new product alerts, and changes in ownership. This may not happen often, but if you haven’t updated your website in the past year, it’s probably time.

How to do this: 

• Check your website for broken links
• Correct typos
• Delete or replace outdated information, such as old event flyers
• Update names of employees if anyone has left or joined your business
• Update menus, prices, and online catalogs
• Update keywords or buzzwords

Try one new marketing strategy

Your business should evolve with the ever-changing digital world. As part of your digital spring clean, you should try a new marketing technique. 

How to do this:

Start by trying a technique that’s trending, like Instagram reels or a Facebook carousel ad. If you can’t think of a new marketing strategy, get in touch with the marketing experts here at Write Magical. We create strategic marketing plans for small businesses and entrepreneurs. 

Automate or outsource some of your work

Once you’ve gone through your digital assets and deleted anything outdated, you’ll need to replace all of that with fresh content. This will take time, patience, and a lot of work. You’ll either want to automate or outsource some or all of this.

How to do this:

Assess your business’ needs for what needs to be automated or outsourced. Questions to ask yourself are: did you have to delete most of your social media content? Do you need to heavily update your blog? Does your website need a major overhaul? If the answer is yes, then consider hiring a digital marketing expert to take over this for you. Keep in mind you can outsource social media updates, ad creation, and website updates.

We hope that gets you started with your small business spring clean. If you need help along the way, don’t hesitate to contact us at Write Magical. We can help refresh your small business with timely content. Contact us today to get started.