Managing more than one professional social media account is a tough job. If you’re on the fence about hiring someone to help you do this, consider these four benefits to hiring a social media manager.

What is a social media manager?

Social media managers wear many hats, but their main job is to oversee a business’ social media accounts. In a typical day, they will:

• Write and post updates
• Strategize and create advertisements
• Monitor, filter, and respond to comments and messages
• Help generate revenue through social media

An effective social media manager will have experience and expertise in leveraging social media for better brand management and increasing revenue.

Benefits of hiring someone to manage your social media

Social media managers are experts at using digital platforms to grow a business. And they understand that social media for business is much different than casual social media browsing. With an additional layer of expertise, they specialize in everything social media for professional use.

If you want a powerful social media presence, consider these five reasons you should hire a social media manager.

More time and freedom.

Paying someone to handle your social media accounts frees up time that you can spend doing other things for your business. One report shows that businesses spend up to 5 hours per week on social media marketing. You could dedicate those hours to customer service, completing more orders, or making products.

Or you could use that free time to relax and recharge, as entrepreneurs need self-care, too.

Fresh perspective.

Social media managers keep up with trends and know what’s current in the social world. If there’s a new dance or challenge happening, you can trust that a social media expert will know. And they’ll know how to use this trend to your business’ advantage.

There’s power in keeping your socials updated with content that’s current and relevant. If you’ve found yourself repeatedly posting the same type of content, a social media manager can shake things up and bring fresh, revenue-generating ideas to your online presence.

Consistency.

Posting consistently on a strict schedule is key to keeping your customers engaged with your brand. But like most entrepreneurs, you may not have time to create and post updates throughout the week. If you hire a social media manager, this is one job you no longer have to worry about. A social media manager will schedule and post regularly on your accounts, helping you stay engaged with your customers.

Engagement.

Social media with no engagement is, well, not social. If you’re going to have social media accounts, then you must be present and available to your followers because they are expecting to hear from you. 

You can leave it to your social media manager to chime in on comments, respond to messages, like people’s responses, and so on. Trust me – this takes time, as you could have hundreds (or thousands) of comments, likes, and messages that need timely responses.

When you should hire a social media manager

Not sure if you should pay someone to manage your social media? It may be time to pay someone to take over your social media if:

• You don’t have at least two professional social media accounts
• You’re not generating revenue from your social media presence
• You’re missing out on posting on major dates and holidays
• You’ve never created an ad on social media
• You haven’t posted to any of your accounts in over a week

If any of these apply to you, don’t panic. Write Magical helps small businesses manage their social media accounts with strategy and expertise. Get in touch with us to learn how we can help you in this department.